Part creative curator, part data lover, I turn creative ideas into authentic, commercially viable, and future-proof product ranges. My process layers product strategy with design-led storytelling and a non-negotiable ESG lens, so every piece pulls its weight for profit and planet.

I’ve shaped growth at global brands—from Alexander Wang in NYC and Calvin Klein & Tommy Hilfiger in Amsterdam to Oroton in Sydney. There’s one lesson I’ve learned: growth only works when it’s considered, meaningful and unique.

Alongside my corporate work, I co-founded PARO STORE, a platform spotlighting independent designers who prioritise good design that’s also good for the world. PARO sharpens my eye for emerging talent and keeps me close to the next generation of sustainable fashion.